{"id":6960,"date":"2026-03-17T12:56:28","date_gmt":"2026-03-17T12:56:28","guid":{"rendered":"https:\/\/cronicavj.ro\/?p=6960"},"modified":"2026-03-17T12:56:28","modified_gmt":"2026-03-17T12:56:28","slug":"afacerile-eisberg-romania-s-au-majorat-cu-7-in-2025","status":"publish","type":"post","link":"https:\/\/cronicahd.ro\/?p=6960","title":{"rendered":"Afacerile Eisberg Rom\u00e2nia s-au majorat cu 7% \u00een 2025"},"content":{"rendered":"

M\u0103surile de austeritate luate \u00een 2025, schimb\u0103rile survenite \u00een cadrul fiscal au stimulat abilitatea companiilor locale de a r\u0103spunde la provoc\u0103ri. \u00cen condi\u021biile \u00een care Rom\u00e2nia a intrat \u00een recesiune te<\/span><\/span>hnic\u0103 la sf\u00e2r\u0219itul anului trecut iar infla\u021bia a stagnat la aproape 10%, liderul na\u021bional al pie\u021bei salatelor gata de consum, Eisberg Rom\u00e2nia, a reu\u0219it anul trecut s\u0103-\u0219i men\u021bin\u0103 <\/span><\/span>ritmul de dezvoltare.<\/span><\/span><\/p>\n

\"\"<\/p>\n

\u00cen acest sens, Nicoleta Scarlat, director de v\u00e2nz\u0103ri \u0219i m<\/span><\/span>arketing, a precizat c\u0103 \u201em\u0103surile fiscale nu pot fi contracarate la fel de rapid, pe c\u00e2t are statul obiceiul de a le schimba. Instabilitatea economic\u0103 este unul dintre factorii care ne afecteaz\u0103 direct, prin rela\u0163ia cu partenerii no\u015ftri B2B. Chiar \u015fi a\u015fa, <\/span><\/span>cre\u015fterea noastr\u0103 valoric\u0103 a fost de 7%. Iar majorarea volumelor tot cu 7%, nu a ajutat la recuperarea g\u0103urii l\u0103sate de infla\u021bie.\u201d<\/span><\/span><\/p>\n

Principalul eveniment din via\u021ba companiei a fost reprezentat de intrarea Eisberg Rom\u00e2nia, al\u0103turi de alte dou\u0103 fabrici Eisber<\/span><\/span>g din Ungaria \u0219i Polonia, \u00een grupul polonez Green Factory, care \u0219i-a consolidat astfel pozi\u021bia de lider al pie\u021bei specializate din Europa Central\u0103 \u015fi de Est, la care contribuie \u0219i faptul c\u0103 de\u021bine la nivel european 2.500 ha de culturi specializate.<\/span><\/span><\/p>\n

La fina<\/span><\/span>lizarea achizi\u021biei Eisberg Rom\u00e2nia \u0219i Eisberg Ungaria, Artur Rytel, CEO \u0219i pre\u0219edinte al Consiliului de Administra\u021bie al Green Holding, a declarat c\u0103 \u201eaceast\u0103 mi\u0219care strategic\u0103 ne consolideaz\u0103 pozi\u021bia de produc\u0103tor de preparate alimentare proaspete \u00een reg<\/span><\/span>iunea Europei Centrale \u0219i de Est, f\u0103c\u00e2ndu-ne un partener mai atractiv \u0219i mai fiabil pentru clien\u021bii no\u0219tri. De asemenea, ne permite s\u0103 servim mai bine consumatorii prin extinderea gamei noastre de produse \u0219i \u00eembun\u0103t\u0103\u021birea eficien\u021bei lan\u021bului de aproviziona<\/span><\/span>re.\u201d<\/span><\/span><\/p>\n

Pentru acest an, \u201elucr\u0103m la consolidarea pie\u0163ei de fresh \u015fi sper\u0103m s\u0103 putem lansa produse noi\u201d, a precizat Nicoleta Scarlat. Aceasta a afirmat c\u0103 \u201evom munci mai mult, ca s\u0103 acoperim efectele men\u021binerii unei rate \u00eenalte ale infla\u021biei din \u021bara noastr\u0103, cea mai mare din Uniunea European\u0103, care afecteaz\u0103 consumul. Miz\u0103m pe faptul c\u0103 mai multe segmente ale popula\u0163iei sunt interesate de un stil de via\u021b\u0103 s\u0103n\u0103tos. Rom\u00e2nii sunt curio\u015fi \u015fi adopt\u0103 ce le place, iar noi suntem recunoscu\u0163i \u015fi pentru c\u0103 \u015ftim s\u0103 d\u0103m gust salatelor.\u201d<\/span><\/span><\/p>\n

\"\"<\/p>\n

Eisberg Rom\u00e2nia pune accent pe \u00eencrederea consumatorilor, motiv pentru care urm\u0103re\u0219te cu aten\u021bie calitatea produselor sale. \u201ePentru c\u0103 \u00een\u021belegem riscurile microbiologice \u0219i chimice la care sunt expuse aceste alimente exercit\u0103m un control total. De la cre\u0219terea \u0219i recoltarea de la ferm\u0103 la transportul, depozitarea, procesarea \u0219i livrarea salatelor noastre, adic\u0103 de la ferm\u0103 la client, \u0219tim \u00een permanen\u021b\u0103 \u0219i \u00een detaliu ce intr\u0103 \u0219i ce iese din Eisberg\u201d, a explicat Gabriela Boldeanu, Quality Control manager la Eisberg Rom\u00e2nia<\/span><\/span><\/p>\n

\u00cen plan global se manifest\u0103 o majorare a cererii de salate gata de consum, consecin\u021b\u0103 a beneficiilor pe care le ofer\u0103 pentru s\u0103n\u0103tate, dar \u0219i a faptului c\u0103 pot fi achizi\u021bionate \u00eentr-o larg\u0103 varietate (mixuri) \u0219i pe parcursul \u00eentregului an.<\/span><\/span><\/p>\n

Studiile arat\u0103 faptul c\u0103 64% dintre consumatori pun pe primul loc confortul (gata de utilizare), iar 55% economia de timp.<\/span><\/span><\/p>\n

Anali\u0219tii estimeaz\u0103 c\u0103 pia\u021ba salatelor gata de consum va atinge la nivel mondial o valoare de peste 26 de miliarde dolari p\u00e2n\u0103 \u00een 2034, cu o rat\u0103 anual\u0103 de cre\u0219tere de 7%. <\/span><\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

M\u0103surile de austeritate luate \u00een 2025, schimb\u0103rile survenite \u00een cadrul fiscal au stimulat abilitatea companiilor…<\/p>\n","protected":false},"author":1,"featured_media":6963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,18],"tags":[],"class_list":["post-6960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actual","category-economic"],"yoast_head":"\nAfacerile Eisberg Rom\u00e2nia s-au majorat cu 7% \u00een 2025 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cronicahd.ro\/?p=6960\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Afacerile Eisberg Rom\u00e2nia s-au majorat cu 7% \u00een 2025 -\" \/>\n<meta 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